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# A US-listed brand sells a walking humanoid for $2,490. Filings say Chinese OEMs build them.
- URL: https://hive.behindrobotics.com/ff-nova-2490-humanoid-price-floor/
- Published: 2026-10-19T07:23:43.000Z
- Updated: 2026-10-19T07:23:43.000Z
- Description: FF Nova: $2,490 (+$390 skills), 20 DoF, 100 invite-only units (first 20 ready). FFR×FFAI all-stock (12 Oct): ~$200M robotics / ~$60M FFR; FFAI ~65.7% post-close. Filings: Chinese OEMs for all robotics products. Vs Unitree R1 ~$5,900; Flourish 1 $3,555 claimed; 1X NEO $20k.
- Author: Christian Connolly
- Tags: Humanoids, Companies, Funding, Wire

HumanoidsWireUS · embodied AI · OEM supply

A US-listed brand now sells a walking humanoid for **$2,490**. Three days earlier, that same stack signed an all-stock deal that leaves Faraday Future owning about **65.7%** of the robotics vehicle. Parent filings still warn of **reliance on Chinese OEMs for all of its robotics products**.

Key takeaways

- **$2,490 device + $390 skills.** FF Nova launched 15 Oct 2026 with 20 whole-body DoF, LiDAR and depth vision. The invite phase is 100 invitation-only units; the first 20 are ready for immediate delivery. FF Nova Mini is $299\. The “first US humanoid under $2,500” line is a **company claim**.\[1\]
- **FFR × FFAI, signed 12 Oct.** FF EAI Robotics (NASDAQ: FFR) agreed to buy Faraday Future’s robotics business in an all-stock deal: \~$200M for that business, \~$60M for FFR, shares at $2.246 (\~50% premium to $1.50). After close (targeted end-Oct), FFAI would own \~65.7% of FFR.\[2\]
- **OEM risk is in the filings.** Faraday Future risk language includes “reliance on Chinese OEMs for all of its robotics products,” plus single-OEM concentration and tariff / possible import-ban exposure.\[3\]
- **Price ladder just compressed.** Unitree R1 \~$5,900; Flourish 1 $3,555 claimed (50 pre-orders, Dec 2026); 1X NEO $20,000\. Nova sits under all three on sticker price — if you accept the OEM and invite phase caveats.\[1\]\[4\]

Humanoid coverage this autumn still sells six-figure industrial demos and billion-dollar valuations. The quieter signal is a consumer / developer price floor that looks more like a laptop than a lab. FF Nova is the deep dive. The deal terms and the OEM risk factor are the same-week context that makes the sticker price matter.

$2,490

FF Nova device

company · +$390 skills

20

Whole-body DoF

company · LiDAR + depth

100

invite phase units

invite-only · first 20 ready

65.7%

FFAI of FFR

post-close · deal target

**Label carefully — company / filings**Device prices, DoF, invite-phase counts and the Mini price come from the FF EAI Robotics / Faraday Future PR Newswire launch (15 Oct 2026). Deal valuations and ownership come from the FF IR release (12 Oct 2026). OEM language is company filing / risk-factor wording — not a behindrobotics supply-chain audit. “First humanoid under $2,500 in the US” is a **positioning claim**. Flourish 1’s $3,555 is a company claim.

01 · The product

## $2,490 for a walking humanoid — invite phase is still invite-only

Per the joint FF EAI Robotics (FFR) and Faraday Future launch on **15 Oct 2026**, **FF Nova** is priced at **$2,490** for the device, plus **$390** for the Developer Skills Package. Company specs: **20** whole-body degrees of freedom, LiDAR, and depth / wide-angle vision with multimodal sensors. The invite phase is capped at **100** invitation-only units for developers and education, with the **first 20** ready for immediate delivery. The launch is framed in three phases: invite → all developers/education → consumer.\[1\]

Alongside it, **FF Nova Mini** lands at **$299** for the device (curriculum priced separately at a company **$499**). Marketing also pushes a Physical AI Spark Program curriculum and a Nova reinforcement-learning developer program — treat those as company program language, not independent curriculum ratings.\[1\]

The line that will travel on social: the company calls Nova the **“first embodied AI humanoid robot priced below $2,500 in the US.”** That is a **company claim**. behindrobotics stores the price and invite-phase counts as confirmed from the release; the “first” framing stays labelled.\[1\]

02 · The deal

## All-stock: \~$200M robotics business, FFAI \~65.7% after close

Three days before the product launch, on **12 Oct 2026**, FF EAI Robotics Ecosystem signed definitive agreements to combine Faraday Future’s full robotics business into FFR. Per the IR release:

- **\~$200M** valuation for FFAI’s robotics business / assets
- **\~$60M** valuation for FFR (fully diluted)
- Share issuance at **$2.246** per share — about a **50%** premium to the $1.50 close on the signing date
- After closing (targeted end of October), **FFAI would own about 65.7%** of FFR

Read together with the $2,490 sticker: the US-listed robotics vehicle is being folded under the EV parent that already carries the OEM risk language. Ownership concentration and supply-chain risk travel together.\[2\]

03 · The OEM tension

## US brand on the storefront. Chinese OEMs in the filings.

Faraday Future’s own forward-looking / risk language lists **“reliance on Chinese OEMs for all of its robotics products”**, and separately **“reliance on a single OEM for most of its robotics products”**, plus tariff and possible import-ban exposure.\[3\]

That is the tension buyers and regulators will actually price — not the stage demo. A US Nasdaq brand and a laptop-class sticker price sit on top of a hardware stack the parent itself flags as Chinese-OEM dependent. Tariffs, import rules, and buyer trust are not footnotes when the device is aimed at developers and, later, consumers.\[3\]

04 · The price ladder

## Nova vs Unitree R1, Flourish 1, and 1X NEO

Sticker-price context from the behindrobotics database and company sources used in this week’s research:

Table · Humanoid / home-robot price ladder (Oct 2026)

#### FF Nova · Flourish 1 · Unitree R1 · 1X NEO

Company / database figures. Flourish price is a company claim. Nova “first under $2,500” is a company claim.

| Robot      | Sticker               | Notes                                                  | Tag           |
| ---------- | --------------------- | ------------------------------------------------------ | ------------- |
| FF Nova    | $2,490 (+$390 skills) | 20 DoF · invite-phase 100 / first 20 ready · Mini $299 | company PR    |
| Flourish 1 | $3,555 claimed        | 50 pre-order units · Dec 2026                          | company claim |
| Unitree R1 | \~$5,900              | Database / company list-price band                     | database      |
| 1X NEO     | $20,000               | Company / database                                     | company / DB  |

Sources \[1\]\[4\]. Nova resets the consumer/developer floor on paper; OEM filings and invite-phase scarcity still gate what “available at $2,490” means in practice.

The compression is the story. A year of humanoid discourse priced around expensive industrial pilots just got a US-listed SKU that undercuts Unitree’s R1 band and sits an order of magnitude under 1X NEO — while the parent’s risk factors still point at Chinese OEMs for every robotics product.\[1\]\[3\]\[4\]

05 · What to watch

## Three signals after the $2,490 floor prints

1. Whether the invite phase’s 100 invite units and the first 20 immediate deliveries actually clear — or the $2,490 price stays a marketing floor with thin volume.
2. Whether the FFR × FFAI close lands end-October with the stated \~65.7% FFAI ownership, and how FFR discloses OEM concentration after combination.
3. Whether tariff / import-ban risk language in FFAI filings shows up as delivery delays, price resets, or supply switches — the real test of a US brand on Chinese hardware.

**Bottom line**FF Nova puts a walking humanoid on a US-listed storefront at $2,490 (+$390 skills), with 20 DoF and a 100-unit invite phase (first 20 ready). Three days earlier, FFR signed an all-stock deal valuing FFAI’s robotics business at \~$200M and leaving FFAI at \~65.7% of FFR after close. Parent filings still warn of reliance on Chinese OEMs for all robotics products. Consumer and developer humanoids are approaching laptop prices — and the question that matters is who builds them, under what tariffs, and whether buyers trust the brand on top of that stack.

### Sources

1. PR Newswire, ‘FF EAI Robotics (FFR) and FF Jointly Launch FF Nova…’, 15 Oct 2026 (device price, skills package, DoF, invite phase, Mini, positioning claim). [prnewswire.com](https://www.prnewswire.com/news-releases/ff-eai-robotics-ffr-and-ff-jointly-launch-ff-nova-first-embodied-ai-humanoid-robot-priced-below-2-500-in-us-ff-nova-mini-physical-ai-spark-program-curriculum-nova-reinforcement-learning-developer-program-and-developer-com-302910863.html?ref=hive.behindrobotics.com) · Product: [ff.com/us/1014launch](https://www.ff.com/us/1014launch/?ref=hive.behindrobotics.com)
2. Faraday Future IR, ‘FF EAI Robotics Ecosystem Signs Definitive Agreements to Combine FFAI’s Full Robotics Business’, 12 Oct 2026 (\~$200M / \~$60M, $2.246/share, \~65.7% post-close). [investors.ff.com](https://investors.ff.com/news-releases/news-release-details/ff-eai-robotics-ecosystem-signs-definitive-agreements-combine-ffais-full-robotics-business/?ref=hive.behindrobotics.com)
3. FFAI SEC exhibit / 8-K risk language on Chinese OEM reliance (all robotics products; single OEM for most; tariff / import-ban risk). Example exhibit: [edgar.tools exhibit](https://app.edgar.tools/filing/1805521/0001213900-26-094175/ea030358001ex99-1.htm?ref=hive.behindrobotics.com)
4. Flourish Robots company blog (Flourish 1 $3,555 claimed, 50 pre-orders, Dec 2026). [flourish-robots.com/blog/release](https://flourish-robots.com/blog/release?ref=hive.behindrobotics.com) · Unitree R1 \~$5,900 and 1X NEO $20,000 from behindrobotics database / company list prices.

Mentioned · open the profile in the Behind Robotics database

[CompanyUnitree Robotics](https://www.behindrobotics.com/companies.html?id=unitree&ref=hive.behindrobotics.com)[RobotR1](https://www.behindrobotics.com/robots.html?id=r1&ref=hive.behindrobotics.com)[RobotNEO](https://www.behindrobotics.com/robots.html?id=neo&ref=hive.behindrobotics.com)